The Goal: Who are you trying to change? What results will let you know you’ve succeeded?
The Strategy: Which emotions you can magnify? How can you connect with others to help them do something they’ve hesitated to do in the past (change)?
Decide what help or instruction you can offer someone so that they FEEL that you are different from the rest. Create a plan that will help you reach people in a powerful way. Once you find a way to reach others your plan (strategy) will build on itself to generate leverage and it is in this leverage that you will create massive impact.
Make it a great day!